An event dedicated to branding. Eleven emerging artists reinterpret eleven famous brands
, acting as a sponsor for young Italian artists, presents the exhibition-event Branding Art.
Branding Art aims to promote different art forms and the work of emerging artists and represents a unique opportunity to make art drawing inspiration from brands. The excellence of Italian painters, designers and sculptors will be at the service of brands of international stature, protagonists of exclusive artistic installations. The exhibition will feature reinterpretations of brands that have made history and still today stand out for their strong identity.
, Lindt, Riello
are the excellences of national and international fame that have consented to having their historical brands creatively reinterpreted and reinvented by young, specially selected artistic talents.
From painting to sculpture, from design to photography, from videos to light installations: in Branding Art, different art forms are brought together to give life to a three-dimensional, synaesthetic and immersive exhibition-event.
The young Italian artists taking part in the prestigious initiative are: Danilo Bozzetto, Martin Cambriglia, Lele De Bonis, Marco De Rosa, Umberto Diecinove, Michele Mich? Faré, Elisabetta Forte, Marcello Gatti - Myoopia, Giulia Iacolutti, Nicolas Navoni, Attilio Romero, Dude Selection and Alessandro Minoggi.
They were selected for their demonstrated ability to capture the subtleties of a brand and depict different possible worlds in a new and innovative guise.
Promotion of brands and young artists: this is the dual aim underlying Branding Art.
“Today, brands are part of our daily lives, they surround us, besiege us and have become the icons of our culture. A brand represents a crucial asset for the management and success of a business” says Renata Righetti, President of Bugnion S.p.A.. “Through Branding Art we intend to provide an outlet for creative excellence and talent, which express themselves masterfully in art, in order to promote a cultural and artistic heritage that has made Italy great in the world”.