Geographical Indications (GIs) are more than mere names: they are stories to be preserved. They embody the excellence of a territory, the work of the people who live there, and the quality rooted in traditions passed down over time. Whether referring to agri-food PDO and PGI products, or to the more recent craft and industrial PGIs, each Geographical Indication represents a collective heritage worthy of protection.

However, in the global marketplace, this value is increasingly vulnerable. Imitations, misleading evocations and deceptive registrations are on the rise, particularly from abroad. Protecting a GI means safeguarding both cultural and economic heritage, while ensuring that consumers can rely on a genuine link between a product and its origin.

With many years of experience and numerous successful cases in Italy and internationally, Bugnion supports consortia and producers’ associations in the protection and enforcement of PDOs and PGIs, assisting clients in combating misuse and improper exploitation of these denominations. Because protecting a Geographical Indication means protecting what makes our country unique: the authentic connection between origin, quality and culture.