Support and legal assistance in planning and conducting advertising campaigns through various media, drawing up contracts and analysing problems related to privacy, antitrust regulations and misleading or comparative advertising, in particular:
- checks on advertising campaigns and claims and assistance in the choice of trademarks and slogans, also in the light of consumer protection laws;
- assistance in proceedings before the jury of the Italian advertising standards authority;
- assistance in proceedings before the Italian Competition and Market Authority;
- drafting of advertising, sponsorship and merchandising agreements;
- drafting of agreements regulating relations between media agencies and clients (creativity and advertising planning);
- drafting of agreements for the purchase of advertising space (TV, radio, press, Internet).