To be registered, a trademark must be: new, distinctive and lawful. In other words, it has to be sufficiently different from other distinctive signs and be able to distinguish one company's goods or services from those of any other. And of course it cannot be contrary to law, morality or public order.
All of which makes a careful trademark search and analysis phase absolutely essential: thanks to their extensive track record, Bugnion's attorneys can help companies choose the right trademark to register, significantly lowering risk of refusal, opposition or other challenges.
Before starting the search, Bugnion can also guide its clients through the trademark selection phase, using its own network of experienced brand naming consultants.
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