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“Legally unnecessary and detrimental to the economy of the proceedings”. A chance to change EUIPO’s practice on conversion?

22 February 202422 July 2024

The article was first published on the Kluwer Trademark Blog A recent decision of the EUIPO’s Fourth Board of Appeal […]

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AJONA vs AYUNA: why the Court errs in defining the scope of protection of word marks

5 February 20245 February 2024

It  was with sadness, albeit not extreme, but sadness nonetheless, that I  read the following  passage of the General Court […]

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The new McDonald’s ad, “Raise your arches”, is it worth a Trademark?

30 January 202430 January 2024

About a year ago, in the UK, the famous fast food chain McDonald’s launched an advertisement depicting two female colleagues […]

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Disney’s Copyright on the 1928 Mickey Mouse has expired: what will happen now?

30 January 202431 January 2024

How can we forget the first version of Mickey Mouse, portrayed in black and white, with a pointed nose, small […]

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The Haribo bear becomes a Trademark for bags and clothes

30 January 202431 January 2024

Haribo is preparing for the transition to the sectors of clothing, accessories, as well as bags and backpacks. The most […]

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An ever-clever motorbike: Honda patents “smart” windscreen

17 November 202317 November 2023

Comfort and safety with a “smart” taste. From the Japanese motorbike manufacturer Honda comes a patent that looks far ahead: […]

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Temu vs. Shein: the Chinese low-cost giants battle it out in the USA

17 November 202317 November 2023

Founded in 2008 in Nanjing by Chris Xu, and becoming the most talked-about brand on the main social platforms (YouTube, […]

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Birkenstock: after sales boom comes defeat by Valleverde sandals

17 November 202317 November 2023

On the eve of the Wall Street stock market flotation, and after peaking in popularity with their “guest appearance” in […]

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EUIPO Board of Appeal upholds refusal to register virtual firearm as atrademark

22 October 202322 November 2023

This article first appeared in World Trademark Review Daily In Case R 275/2023-4 , the Fourth Board of Appeal of […]

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X, the mark formerly known as TWITTER: the risks and opportunities of rebranding

17 October 202317 October 2023

Only a few months after taking over Twitter, its new boss, Elon Musk, has decided to make a momentous shift […]

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From cars to beer: the Tesla brand copied by a Chinese manufacturer

17 October 202317 October 2023

From “electric” to “alcoholic” is a short step. At least many people in faraway China must have thought so, when […]

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Apple patents the new “flexible” iPhone: will this be the smartphone of the future?

17 October 202317 October 2023

The new iPhone? It will not be “foldable” but… Flexible. This is the latest technological frontier that Apple is supposedly […]

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Brothers in arms. The EUIPO defends its Board of Appeals’ jurisdiction (and its own) and the CJEU allows an(other) appeal to proceed.

6 October 202322 November 2023

The article was first published on the Kluwer Trademark Blog To which extent can the General Court review decisions by […]

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Is the CJEU back in the game? After some years of somnolence, the CJEU takes another case on trademarks

4 August 202317 October 2023

The article was first published on the Kluwer Trademark Blog Since the introduction on 2019 of the filtering mechanism according […]

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Barbie boycotts Burberry: Mattel opposes fashion brand BRBY

31 July 202331 July 2023

Fashion is fashion, whether we are talking about the ‘human’ world or the world of dolls, and takes no prisoners. […]

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“Quandoque bonus dormitat Homerus” [even Homer nods]. So why shouldn’t the GC?

10 July 202310 July 2023

The article was first published on the Kluwer Trademark Blog It is understandable why (most) trademarks owners do not like […]

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Victory for Ferrero in Tic Tac shape mark case ITALY Legal

15 June 202322 November 2023

This article first appeared in World Trademark Review Daily The Italian Court of Cassation has issued an intriguing ruling on […]

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Artificial Intelligence and copyright: the European Parliament’s new legislation

31 May 202331 May 2023

Artificial Intelligence (AI) often makes the front pages of newspapers, sometimes with social or political news, such as the blocking […]

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Australian football challenges Warner Bros. for ‘Tasmanian Devil’ trademark

31 May 202331 May 2023

The context: the AFL Championship and Cinderella Tasmania The AFL (Australian Football League) is the only fully professional competition in […]

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Ferrari launches the new Patent: a car that teaches drivers how to drive

16 May 202316 May 2023

The 2023 Formula One season may be off to a slow start, with standings that do not smile on the […]

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Artificial Intelligence and copyright: how to handle works created by a robot?

8 May 20238 May 2023

The technological revolution leading the current historical period has ushered in a new era, that of Artificial Intelligence. Studies on […]

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From “synthetic meat” to mammoth  meatball: the Jurassic Park-style patent is served

5 May 20235 May 2023

While Italy divides itself debating the ethics of so-called synthetic meat, with Agriculture Minister Francesco Lollobrigida‘s clear “NO” to its […]

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Consumer perception of trademarks on fast-moving consumer goods: weight of visual impression overcomes high degree of phonetic similarity

22 April 202322 November 2023

This article first appeared in World Trademark Review Daily In Fidia Farmaceutici SpA v European Union Intellectual Property Office (EUIPO) […]

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Bolgheri wins the Trademark battle against Bolgaré

31 March 202331 March 2023

The Court of the European Union recognizes all the reasons of the Bolgheri Consortium in the case againstthe Bulgarian trademark […]

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“Legally unnecessary and detrimental to the economy of the proceedings”. A chance to change EUIPO’s practice on conversion?

9 February 20239 February 2023

A recent decision of the EUIPO’s Fourth Board of Appeal (BOA) dealing with conversion deserves a closer look at this instrument, and at the practice of the EUIPO relating to conversion (decision of September 26, 2022, Case R 1241/2020-4).

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New administrative procedure for invalidation and revocation of trademarks: key points and implications

8 February 20238 March 2023

This article first appeared in World Trademark Review Daily With Ministerial Decree No 180/2022, which entered into force on 29 […]

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General Court confirms lack of likelihood of confusion between marks representing a head

30 January 202330 January 2023

This article first appeared on WTR Daily, part of World Trademark Review, in (November 2022). For further information, please go […]

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The New Admininstrative Revocation and Invaliditiy actions in Italy: main features

9 January 202311 January 2023

Introduction: With Ministerial Decree no. 180/2022 (published in the Official Gazette on 29.11.2022), the Italian Government has completed the regulation […]

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Italy: Radical amendments to the trademark system

1 December 20221 December 2022

This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. Italians can look forward to a […]

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Dangers unknown? A trademark may cause liabilities greater than you think.

22 October 202230 January 2023

The article was first published on the Kluwer Trademark Blog So you finally got your trademark registration and now you […]

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