A call for change – trademark protection in Italy looks set to transform
This article first appeared in World Trademark Review magazine issue 77, published by The IP Media Group. To view the […]
Italy jurisdiction report: Protecting fashion shape marks
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. Shape is an important factor behind […]
Keeping it fresh: Italy’s new approach to distinctive signs
This article first appeared in World Trademark Review magazine issue 75, published by The IP Media Group. To view the […]
Is ‘safari’ distinctive for goods in Classes 18 and 25? The General Court decides
This article first appeared on WTR Daily, part of World Trademark Review, in (October/2018). For further information, please go to […]
Legal fakes and the shopping experience – Italy’s fashion challenges
This article first appeared in World Trademark Review magazine issue 74, published by The IP Media Group. To view the […]
Italy jurisdiction report: Trademarks for retail services
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. For trademark owners and IP professionals, […]
Board of Appeal rebuked by General Court for ruling of its own motion on earlier mark’s genuine use
This article first appeared on WTR Daily, part of World Trademark Review, in (June/2018). For further information, please go to […]
Licensing in Italy: how to prove a non-written agreement
This article first appeared in World Trademark Review magazine issue 75, published by The IP Media Group. To view the […]
Italy jurisdiction report: When it’s not ‘made in Italy’
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. Since 2003, the national legislator has […]
Italy jurisdiction report: Keeping advertisers in line
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. The Istituto dell’Autodisciplina Pubblicitaria (IAP) is […]
Italy jurisdiction report: Doctrine of equivalents and amendments
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. In Decision N. 54470/2016 (September 10, […]
NAVIGATING THE IDIOSYNCRASIES OF THE ITALIAN FILING SYSTEM
This article first appeared in World Trademark Review magazine issue 72, published by The IP Media Group. To view the […]
NEW DISTINCTIVE SIGNS IN THE SOCIAL MEDIA ENVIRONMENT
The virtual world of social media sites is no longer the new frontier of intellectual property, but has become one […]
THE ITALIAN QUESTION: CONCERNS ABOUT THE UNITARY PATENT
The decision of the Court of Justice of the European Union to dismiss Italy’s Unitary Patent legislation complaint may have […]
PRODUCT DESIGN – INTERACTION BETWEEN CHEMISTRY, TECHNOLOGY AND MARKETING TO MEET CUSTOMER NEEDS
The paper was published first in 2002 in the ‘Chemie Ingenieur Technik’ scientific journal.
GENERAL COURT: ‘APPARATUS FOR REPRODUCTION OF SOUND AND IMAGES’ NOT SUFFICIENTLY PRECISE AND NARROW
This article first appeared on WTR Daily, part of World Trademark Review, in March 2018. For further information, please go […]
DO WE NEED A VACCINE AGAINST INFLUENCERS?
This article first appeared in World Trademark Review magazine issue 71, published by The IP Media Group. To view the […]
THE IMPORTANCE OF CLARITY
A decision by the Court of Milan (R.G. 54450/2012) in January 2015 held that an Italian part of a European […]
UNIFIED PATENT COURT AND EUROPEAN PATENT WITH UNITARY EFFECT – A TURNING POINT?
Last developments and consequent forecasts In 2016, the Italian government approved the draft law for the National ratification of the […]
WHEN OILS AIN’T OILS
Olive oil is one of the most renowned Italian food products and Italy is an important international stakeholder in the […]
ITALY JURISDICTION REPORT: PATENT RIGHTS FOR SELF-EMPLOYED WORKERS
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. In Italy, patent law is very […]
WTR YEARBOOK 2017/2018
This article provides trademark practitioners and legal professionals with a simple guide to Italian trademark law, procedures and enforcement strategies. […]
THE CRACK DOWN ON CHINESE TRADEMARK SQUATTERS
Officina Profumo farmaceutica di Santa Maria Novella SpA, a 400 year old company based in Florence, Italy and its trademark […]
SALUMI SHOWS HOW INNOVATIVE PACKAGING CAN BE CRUCIAL FOR FOOD AND BEVERAGE SECTOR
This article first appeared in World Trademark Review magazine issue 70, published by The IP Media Group. To view the […]
ITALY JURISDICTION REPORT: CALCULATING REASONABLE ROYALTIES
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. When judges rule on patent infringement, […]
GRAPES OF WRATH: COEXISTENCE OF UNREGISTERED MARKS IN THE WINE INDUSTRY
Juggling the coexistence of registered and unregistered trademark rights on Italian family names in the wine industry is a centuries-old […]
OCTOBER 1: RADICAL CHANGES IN THE EUIPO SYSTEM
The process of radical changes in the EUIPO system is having its peak from October 1 on. In fact, the […]
ITALY JURISDICTION REPORT: THE GREATER ROLE OF TRADE SECRETS
The importance of trade secrets is well known in the world of IP. The TRIPS Agreement requires undisclosed information (trade […]
ITALY S ROBUST IMAGE RIGHTS REGIME
This article first appeared in World Trademark Review magazine issue 68, published by The IP Media Group. To view the […]
PROOF OF ENTITLEMENT NEEDED TO FILE NOTICE OF OPPOSITION
This article first appeared on WTR Daily, part of World Trademark Review, in (July/2017). For further information, please go to www.worldtrademarkreview.com […]
FAME IS NO PROTECTION FOR LAMBRETTA
Seventy years have passed since the first Lambretta motorcycle was manufactured in Lambrate, a northeastern district of Milan that owes […]
ITALY: A PERFECT REVIEW OF PRINCIPLES
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. One of an attorney’s favourite things […]
DESIGN DISCLOSURE IN THE FACEBOOK ERA
A recent European Court of Justice decision on the disclosure threshold for registered designs has sparked much interest in Italy, […]
THE BUGNION JOURNAL – LAST ISSUE
n° 3 May 2017 Published in Milan (It.) by Bugnion S.p.A
THE HEALTHY DOMAIN INITIATIVE (HDI)
Valuable practices for the domain name system This article first appeared in Bugnion Journal – To view the Journal in […]
SEEKING THE GOLD STANDARD IN EPO AMENDMENTS
This article first appeared in Intellectual Property Focus Europe 2017 published by Managing Intellectual Property Marco Lissandrini of Bugnion investigates […]
INTERPRETING THE CONCEPT OF EQUIVALENCE
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. Rulings of the Italian Supreme Court […]
PATENT LAW AND LITIGATION CHANGES
The biggest change to European Patent law and litigation system in Europe for 40 years This article first appeared in […]
FACEBOOK AND DISCLOSURE IN EU DESIGN LAW
Impact of social media activities in Design Registrations This article first appeared in Bugnion Journal – To view the Journal […]
BITCOIN AND BLOCKCHAIN
This article first appeared in Bugnion Journal – To view the Journal in full click here A lot of people have […]
ALTERNATIVE DISPUTE RESOLUTION PROCEEDINGS INVOLVING .IT DOMAIN NAMES IN 2016
There are now over 3 million .it domain names, making it more vital than ever that disputes be resolved swiftly […]
GENERAL COURT DECIDES WHICH REGENT REIGNS SUPREME
This article first appeared on WTR Daily, part of World Trademark Review, in (April/2017). For further information, please go to www.worldtrademarkreview.com […]
EFFECTIVE ENFORCEMENT REMEDIES
In Italy, very effective precautionary procedures and remedies are at the disposal of IP owners to ensure a rapid protection […]
ITALY: ANTI-COUNTERFEITING RAID NETS ORGANISED CRIMINALS
This article first appeared in World Trademark Review magazine issue 65, published by The IP Media Group. To view the […]
WTR YEARBOOK 2017/2018
A global guide for practitioners This article provides trademark practitioners and legal professionals with a simple guide to Italian trademark […]
EUROPEAN UNION AND ITALY IN ALIGNMENT OVER PROTECTION OF WELL-KNOWN MARKS
This article first appeared in World Trademark Review magazine issue 64, published by The IP Media Group. To view the […]
THE ADDITIONAL THRESHOLD ON DISTINCTIVE CHARACTER
This article first appeared on WTR Daily, part of World Trademark Review, in (December/2016). For further information, please go to www.worldtrademarkreview.com […]
ITALY: TOOLS TO PROTECT THE IP OF WEBSITES
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. The first IP tool that may […]
THE INTERPLAY BETWEEN COMPARATIVE ADVERTISING AND UNFAIR COMPETITION LAW
This article first appeared in World Trademark Review magazine issue 63, published by The IP Media Group. To view the […]
CHANGING PLACES: WHY MILAN SHOULD HOST A UPC CENTRAL DIVISION COURT
The UK referendum result means that London is unlikely to play host to a UPC central division court. Cristina Biggi […]
EVEN DIVAS WASH FLOORS WITH A ‘MOCIO’
The film ‘JOY’, produced by 20th Century Fox, came out in Italian cinemas in 2015. It tells the story of […]
BIKINI OR BURQINI?
There has been a lot of talk about the antithetical women’s swimsuits this summer. The decision of some French mayors […]
IS CHANGE AFOOT IN ITALY?
This article first appeared in World Trademark Review issue 62, published by Globe Business Media Group – IP Division’. To view the issue in […]
UP AND UPC: AFTER BREXIT, ITALY COULD HOLD THE BALANCE OF POWER
The outcome of the British referendum, which confirms the wish of Great Britain to break away from the European Union, […]
REGISTRATION IS JUST ONE POSSIBILITY
While it is relatively easy to obtain a registration for a non-traditional trademark in Italy, the examination of validity is […]
GENERAL COURT UNCONVINCED BY CONFECTIONER’S BLUE SKY THINKING
This article first appeared on WTR Daily, part of World Trademark Review, in (May/2016). For further information, please go to www.worldtrademarkreview.com […]
ITALY: PROTECTING UNREGISTERED SIGNS IN OPPOSITION PROCEEDINGS
The administrative opposition procedure for national trademark applications (introduced in 2011) provides two grounds for opposition. This article first appeared […]
CLEARING THE FIELD OF WEAK MARKS
With trademark registrations valid for 10 years and many existing marks on the register, it can be challenging to find […]
ITALY: A ZEN APPROACH TO DISTINCTIVENESS
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. There is an ancient Buddhist saying […]
THE NEW EUROPEAN UNION PATENT AND PATENT LITIGATION SYSTEM
Presented in China, April 2016. © BUGNION S.p.A. – March 2016
ITALIAN PROTECTION FOR GEOGRAPHICAL INDICATIONS
Protection for geographical indications and designations of origin is highly effective in Italy, especially when it comes to collective trademarks […]
OVERLAP OF EUROPEAN PATENT AND ANTITRUST LAW IN THE PHARMACEUTICAL INDUSTRY
This article first appeared in Chemical Practice Chronicles, Triannual Newsletter of the AIPLA Chemical Practice Committee’. To view the issue […]
IT’S A FAMILY THING PROTECTING A SERIES OF TRADEMARKS IN ITALY
There are a number of measures that rights holders should take in order to establish evidence of use for a […]
THE BENEFITS OF AN ADJUSTABLE REGIME
According to Italian law, licensing agreements may be revised to meet any of the parties’ special requirements and consequently trademarks […]
GENERAL COURT: OHIM NOT BOUND BY USPTO DECISION
This article first appeared on WTR Daily, part of World Trademark Review, in (October/2015). For further information, please go to www.worldtrademarkreview.com […]
CREATING COEXISTENCE IN ITALY
In Italy, there is still much debate as to the nature, scope and validity of coexistence agreements This article first […]
GENERAL COURT: OHIM BASED ITS APPROACH ON MISINTERPRETATION OF NATIONAL LAW
This article first appeared on WTR Daily, part of World Trademark Review, in (July/2015). For further information, please go to www.worldtrademarkreview.com. In Gambling Commission v Office for […]
OPPORTUNITY AND RISK IN THE ONLINE ENVIRONMENT
Marketing efforts around Expo 2015 in Milan highlight both the opportunities and risks that online activities present This article first […]
LOUIS VUITTON’S CHEQUERBOARD PATTERN HELD TO BE INVALID
This article first appeared on WTR Daily, part of World Trademark Review, in (April/2015) In Louis Vuitton Malletier v Office […]
WHEN THE NON-REGISTERED MARK IS THE PACKAGING
Expo 15, the largest event focused on food and nutrition, is to be held in Milan – making it critical […]
THE BUGNION JOURNAL N. 1
n° 1 March 2015 Published in Milan (It.) by Bugnion S.p.A
A STRONG STANCE ON PROTECTION
The Italian legal system grants strong protection to publicity and image rights, and exceptions to such rights must be strictly […]
GENERAL COURT: NO UNCONDITIONAL RIGHT TO REGISTER OWN FORENAME AS CTM
This article first appeared on WTR Daily, part of World Trademark Review, in (February/2015). For further information, please go to www.worldtrademarkreview.com […]
COCA-COLA ABOUT TO MAINTAIN MONOPOLY IN THE EU OVER THE “SPENSERIAN” SCRIPT
Published article on International IP Legal Updates – ABA Section of Intellectual Property Law – International Action Group In re T-480/12 […]
ONE WAY OR ANOTHER
Multiple avenues are available to rights holders to protect their brands online This article first appeared in World Trademark Review […]
A NEW ‘TIME TO MARKET’ APPROACH
The fast-fashion model allows products to be launched on the market in less than one month. Italy’s design protection system […]
OHIM HELD TO HAVE ERRED IN FINDING THAT CLASS 5 GOODS HAD SAME PURPOSE
This article first appeared on WTR Daily, part of World Trademark Review, in (November/2014) In Novartis AG v Office for Harmonisation in the Internal Market (OHIM) (Case T-444/12, October 16 2014), the General Court (Fifth Chamber) has ruled on the likelihood of confusion between two marks by considering active […]
CONCEPT OF ‘FAMILY OF MARKS’ MAY BE USED AS LEGAL TOOL TO EXTEND PROTECTION OF MARKS
This article first appeared on WTR Daily, part of World Trademark Review, in (November/2014). For further information, please go to […]
BALANCING THE RIGHTS OF INVENTORS V THIRD PARTIES
This article first appeared in Intellectual Property Focus Europe 2014 published by Managing Intellectual Property Patent law is territorial in […]
SUSTAINABLE ALTERNATIVES TO CIVIL PROTECTION
Italy has two legislative tools which can serve as a useful alternative to civil protection in certain cases: criminal prosecution […]
ECJ: VERBAL ELEMENT OF COMPLEX MARK WILL NOT NECESSARILY BE DOMINANT
This article first appeared on WTR Daily, part of World Trademark Review, in (September/2014). For further information, please go to www.worldtrademarkreview.com […]
THE EUROPEAN RESPONSE TO ‘USE IT OR LOSE IT’?
GENERAL COURT FINDS MINIMUM STANDARDS FOR GENUINE USE OF A TRADEMARK: Published article on LANDSLIDE – A publication of the […]
UNREGISTERED TRADEMARKS SHOULD BE EXPLICITLY MENTIONED IN ASSIGNMENT AGREEMENTS
This article first appeared on WTR Daily, part of World Trademark Review, in (June/2014). For further information, please go to […]
ASSESSING SCOPES OF PROTECTION
Opposition proceedings in Italy are limited in order to exclude protection of extremely well-known trademarks beyond the concept of likelihood […]
ECJ: GENERAL COURT INFRINGED PRINCIPLE THAT PARTIES SHOULD BE HEARD
This article first appeared on WTR Daily, part of World Trademark Review, in (April/2014). For further information, please go to […]
WHEN COMMERCIAL SPEECH BECOMES UNLAWFUL
Considering the differences in the various phases of assessing comparative advertising can provide advertisers with a useful tool to ensure […]
THE MORE LENIENT APPROACH OF THE GENERAL COURT ON GENUINE USE REQUIREMENT UNDER ART 15(1)
This Article appeared on ABA – American Bar Association, in April 2014. For Further information please go to http://www.americanbar.org/aba.html In […]
ONE SWALLOW DOESN’T MAKE A SUMMER
A UIBM Opposition Division decision advocates greater caution in protecting direct consumers of pharmaceutical products. However, future rulings may well […]
THE ITALIAN SUPREME COURT RULES ON THE USE OF FERRARI’S TRADEMARKS BY UNOFFICIAL OWNERS’ CLUB
Published article in WTR Daily (12 December 2013) With decision n. 26498/2013, issued on November 27, 2013, the Italian Supreme […]
THE ITALIAN PERSPECTIVE ON FLUIDITY
Creating new images and periodically modifying marks is arguably the best way to focus consumer attention This article first appeared […]
THE PROTECTION OF FASHION THROUGH DESIGN LAW
Analysis of recent cases illustrate the effectiveness of the Italian system in the protection of designs, both registered and unregistered […]
A SUCCESSFUL BEGINNING FOR ITALY’S NEW OPPOSITION SYSTEM
Donatella Prandin and Simone Verducci Galletti of Bugnion look back on two years of a new opposition system, and identify […]
KEEPING WITH TRADITION
Non-traditional marks are afforded protection in Italy, but there are challenges to registration This article first appeared in World Trademark […]
SUPREME COURT RULES IN FAVOUR OF CZECH BREWERY IN BUDWEISER DISPUTE
Published article in WTR Daily (25 October 2013) In Budweiser Budvar v Anheuser-Busch LLC, the Supreme Court has put an […]
ATTENTION TO DETAIL
This article first appeared in World Trademark Review magazine issue 43, published by The IP Media Group. To view the […]
SECOND ANNIVERSARY OF THE TRADEMARK OPPOSITION SYSTEM
A QUICK VIEW ON THE TRENDS Two years ago, in May 2011, the Italian Patent and Trademark Office (IPTO) launched […]
ITALIAN IS NOT AMONG THE SECOND LANGUAGES GENERALLY KNOWN BY THE EUROPEAN PUBLIC
In Phonebook of the World v Office for Harmonisation in the Internal Market (OHIM) (Case T-589/1 1, November 20 2012), […]
HOW BEST TO PROTECT CONSUMERS
The system of IP protection in Italy is rigorous and effective – but rights holders need to adopt the correct […]
ECJ: MARKS CONTAINING COMMON WORD ‘SEVEN’ HAVE CERTAIN DEGREE OF SIMILARITY
This article first appeared on WTR Daily, part of World Trademark Review, in March 2013. For further information, please go […]
FILLING THE GAP
The Italian Patent and Trademark Office is making great strides in its aim to make its offerings more efficient This […]
GUCCI LOSES MATCH AGAINST GUESS
This article first appeared on WTR Daily, part of World Trademark Review, in May 2013. For further information, please go […]
TAKING INFRINGEMENT ACTION IN ITALY
Trademark, patent and legal specialists at Bugnion run through the process for taking infringement action in Italy Published on THE PATENT LAWYER MAGAZINE […]
FROM THE FOOTBALL STADIUM TO THE OPERA HOUSE
Image rights in Italy have been afforded different levels of protection in different industries Published article on WTR (October/November 2012) […]
REFINING THE SYSTEM
Published article in Managing Intellectual Property (September 2012)
A QUESTION OF CIRCUMSTANCES
Not all Italian courts take the same approach towards the lookalike phenomenon or trade dress in general Published article on […]
BOARD OF APPEAL HELD TO HAVE BASED DECISION ON MISINTERPRETATION OF CANCELLATION NATIONAL LAW
Article first appeared on WTR Daily, part of World Trademark Review, in September 2012. For further information, please go to […]
OHIM DECISION VITIATED BY INFRINGEMENT OF OBLIGATION TO STATE REASONS
Published article in WTR Daily (26 July 2012) In Guccio Gucci SpA v Office for Harmonisation in the Internal Market (OHIM) (Case […]
COMMUNITY TRADEMARK
A Partial Look at the Relationship between National Trademarks and Community Trademarks in the European Union Published article on LANDSLIDE […]
TAKING THE RIGHT APPROACH
In creating a domain name strategy, brand owners need to ensure they are taking a national and international perspective Published […]
FALSTAFF: THE ‘EVERYBODY WINS’ CUSTOMS POLICY
The tools being implemented by Italian Customs are having a significant impact, both in fighting piracy and in Published article […]
PATENTING THE TRADITION
An analysis of three emblematic IPR-Traditional Knowledge disputes Prize winner article Premio di Studio Les Italia 2011, abstract published on […]
A HIGH REGARD FOR REPUTATION
Published article on WTR (n.35 February-March 2012) The special protection of reputed trademarks (also refered to as well-known marks, but […]
THE TRUTH IS NOT ENOUGH: CASES OF COMPARATIVE ADVERTISING IN ITALY
While a true comparison of product performance is the cornerstone of legal protection, it is only the starting point in […]
PHARMACEUTICAL MARKS IN ITALY: OVERCOMING WEAKNESS
While court rulings on pharmaceutical marks have been scarce over the past few years, case law does confirm such marks […]
JUST COLOURS AND SOUNDS, OR ALSO SOURCE IDENTIFIERS?
Published article on WTR (n.32 August – September 2011) Introduction According to the law on traditional trademarks, words, logos and […]
ITALIAN COURTS: DRAWING ON EXPERTISE
Italy provides the ideal forum for the protection of IP rights in the European Union, with judges’ expertise, the predictability […]
TRADEMARK OPPOSITION PROCEEDINGS INTRODUCED IN ITALY
Trademark opposition proceedings are set to start next July 1st subject to publication of the ministerial decree and the related […]
OPPONENT NOT REQUIRED TO FURNISH PROOF OF USE OF ITS EARLIER MARK
Article on World Trademark Review Daily (May 2011) In Lancôme parfums et beauté & Cie v Office for Harmonisation in […]
SEARCH AND EXAMINATION PROCESS
Since 2005, when was created an Industrial Property Code which consolidates all the laws concerning this matter, a great effort […]
UIBM SLOWLY BUT SURELY IMPROVES REGISTRATION PROCEDURES
Published article on World Trademark Review (n.30 April/May, 2011) The Italian Patent and Trademark Office (UIBM) can hardly count itself […]
STILL A MARGINAL REALITY?
Published article on World Trademark Review (n.28 December/January 2011) In Italy, the Civil Code and the Industrial Property Code ensure […]
Court reiterates importance of graphic element in trademarks for clothing
Article on World Trademark Review Daily (December 2010) In Vidieffe Srl v Office for Harmonisation in the Internal market (OHIM) […]
PUBLICITY RIGHTS AND FAMOUS NAMES IN ITALY
Published article on World Trademark Review (n.27 October/November, 2010) The relationship between image protection and trademarks is defined by the […]
GENUINE USE REQUIREMENT MET DESPITE USE OF ADDITIONAL ELEMENTS
Article on World Trademark Review Daily (October 2010) In Villa Almè Azienda vitivinicola di Vizzotto Giuseppe v Office for Harmonisation […]
PROTECTING DESIGNS AND THE EXTERIOR APPEARANCE OF PRODUCTS
Published article on World Trademark Review (n.26 August-September 2010) Shapes in Italy can be protected using the following measures: • […]
OPPOSITION DISMISSED DUE TO FAILURE TO PROVE NOTORIETY OF EARLIER MARKS
Article on World Trademark Review Daily (July 2010) In Valigeria Roncato SpA v Office for Harmonisation in the Internal Market […]
DOMAIN NAMES AGAINST IT ALL
Published article on World Trademark Review (n.25 June/July 2010) A number of issues are raised by the registration of ‘.it’ […]
POLICING VERY MUCH IN FASHION IN ITALY
Published article on World Trademark Review (n.24 April/May 2010) A recent report has revealed that the market for counterfeit products […]
VISUAL CONTACT WITH MARKS PREDOMINATES FOR EVERYDAY CONSUMER GOODS
Article on World Trademark Review Daily (April 2010) In Cabel Hall Citrus Ltd v Office for Harmonization in the Internal […]
ITALIAN LAW PROVIDES BROADER PROTECTION TO WELL-KNOWN AND FAMOUS MARKS
Published article on World Trademark Review (n.23 February – March 2010) Italian legislation contains no proper definition of what constitutes […]
A DETAILED LOOK AT ITALY’S REGULATORY REGIME ON UNFAIR ADVERTISING
Published article on World Trademark Review (n.22 December/January, 2010) The Italian rule of law about unfair practice in the course […]
BRANDING ACROSS BORDERS
Presented at the Bocconi University of Milan, 9 October 2009. © BUGNION S.p.A. – October 2009
PHARMA TRADEMARKS
Published article on World Trademark Review (n.21 October/November, 2009) Inconsistencies in approach to the test of likelihood of confusion make […]
NON-TRADITIONAL TRADEMARKS
Published article on World Trademark Review (n.20 August /September 2009) ITALY The conservative approach of the Patent and Trademark Office […]
ENFORCEMENT OF TRADEMARK RIGHTS
Published article on World Trademark Review (n.19 June / July 2009) ITALY Italian statutory law provides all the tools necessary […]
TRADEMARK PROSECUTION
Published article on World Trademark Review (n.18 April/May 2009) Italy Trademark prosecution in Italy differs strikingly from most other systems. […]
ITALIAN COURTS ARE STILL DIVIDED OVER THE CRITERIA TO USE TO ESTABLISH JURISDICTION OVER INFRINGEMENT OCCURRING ONLINE
Published article on World Trademark Review (n.17 February – March 2009) Trademark law is based on the principle of territoriality […]
UNTITLED RIGHTS
Published article on World Trademark Review (n.16 November/December 2008) Exclusive rights to the use of a distinctive sign in Italy […]
THE ITALIAN APPROACH TO PUBLICITY AND IMAGE RIGHTS
Published article on World Trademark Review (n.15 September/October 2008) Applicable legislation Image rights are derived from personal rights. Under Italian […]
DESIGN AND TRADE DRESS IN ITALY
Published article on World Trademark Review (n.14 July/August 2008) While trade dress is not recognized as such by Italian law, […]
BRANDING ACROSS BORDERS – FROM TRADEMARKS TO BRAND 1
Presented in Milan, 18th June 2008. © BUGNION S.p.A. – June 2008
BRANDING ACROSS BORDERS – USE OF TRADEMARKS 2
Presented in Milan, 18th June 2008. © BUGNION S.p.A. – June 2008
PHARMACEUTICAL TRADEMARKS IN ITALY
Published article on World Trademark Review (n.13 May – June 2008) There are no specific rules governing pharmaceutical brands in Italy. […]
RECENT CHANGES TO THE EP SYSTEM
Presented in Seoul, March 2008. © BUGNION S.p.A. – March 2008
CONSUMERS’ CHOICE: A BOTTLE OF WINE OR A BOTTLE OF CANNABIS?
In Re Giampietro Torresan v. OHIM -Klosterbrauerei Weissnohe GmbH & Co. KG the Court of First Instance has found that […]
EMERGING TRENDS IN INTELLECTUAL PROPERTY
Presented in Kuala Lumpur for Malaysian Bar. © BUGNION S.p.A. – 2nd October 2007
QUALIFICATION FOR AND SCOPE OF PATENT ATTORNEY IN ITALY
Presented at the Italian Board of Industrial Property Consultants. © BUGNION S.p.A. – 18th July 2007
A VIEW OF THE CTM SYSTEM
Presented at Tokyo, July 2007 © BUGNION S.p.A. – July 2007