A call for change – trademark protection in Italy looks set to transform
This article first appeared in World Trademark Review magazine issue 77, published by The IP Media Group. To view the […]
This article first appeared in World Trademark Review magazine issue 77, published by The IP Media Group. To view the […]
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. Shape is an important factor behind […]
This article first appeared in World Trademark Review magazine issue 75, published by The IP Media Group. To view the […]
This article first appeared on WTR Daily, part of World Trademark Review, in (October/2018). For further information, please go to […]
This article first appeared in World Trademark Review magazine issue 74, published by The IP Media Group. To view the […]
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. For trademark owners and IP professionals, […]
This article first appeared on WTR Daily, part of World Trademark Review, in (June/2018). For further information, please go to […]
This article first appeared in World Trademark Review magazine issue 75, published by The IP Media Group. To view the […]
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. Since 2003, the national legislator has […]
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. The Istituto dell’Autodisciplina Pubblicitaria (IAP) is […]
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. In Decision N. 54470/2016 (September 10, […]
This article first appeared in World Trademark Review magazine issue 72, published by The IP Media Group. To view the […]
The virtual world of social media sites is no longer the new frontier of intellectual property, but has become one […]
The decision of the Court of Justice of the European Union to dismiss Italy’s Unitary Patent legislation complaint may have […]
The paper was published first in 2002 in the ‘Chemie Ingenieur Technik’ scientific journal.
This article first appeared on WTR Daily, part of World Trademark Review, in March 2018. For further information, please go […]
This article first appeared in World Trademark Review magazine issue 71, published by The IP Media Group. To view the […]
A decision by the Court of Milan (R.G. 54450/2012) in January 2015 held that an Italian part of a European […]
Last developments and consequent forecasts In 2016, the Italian government approved the draft law for the National ratification of the […]
Olive oil is one of the most renowned Italian food products and Italy is an important international stakeholder in the […]
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. In Italy, patent law is very […]
This article provides trademark practitioners and legal professionals with a simple guide to Italian trademark law, procedures and enforcement strategies. […]
Officina Profumo farmaceutica di Santa Maria Novella SpA, a 400 year old company based in Florence, Italy and its trademark […]
This article first appeared in World Trademark Review magazine issue 70, published by The IP Media Group. To view the […]
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. When judges rule on patent infringement, […]
Juggling the coexistence of registered and unregistered trademark rights on Italian family names in the wine industry is a centuries-old […]
The process of radical changes in the EUIPO system is having its peak from October 1 on. In fact, the […]
The importance of trade secrets is well known in the world of IP. The TRIPS Agreement requires undisclosed information (trade […]
This article first appeared in World Trademark Review magazine issue 68, published by The IP Media Group. To view the […]
This article first appeared on WTR Daily, part of World Trademark Review, in (July/2017). For further information, please go to www.worldtrademarkreview.com […]
Seventy years have passed since the first Lambretta motorcycle was manufactured in Lambrate, a northeastern district of Milan that owes […]
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. One of an attorney’s favourite things […]
A recent European Court of Justice decision on the disclosure threshold for registered designs has sparked much interest in Italy, […]
n° 3 May 2017 Published in Milan (It.) by Bugnion S.p.A
Valuable practices for the domain name system This article first appeared in Bugnion Journal – To view the Journal in […]
This article first appeared in Intellectual Property Focus Europe 2017 published by Managing Intellectual Property Marco Lissandrini of Bugnion investigates […]
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. Rulings of the Italian Supreme Court […]
The biggest change to European Patent law and litigation system in Europe for 40 years This article first appeared in […]
Impact of social media activities in Design Registrations This article first appeared in Bugnion Journal – To view the Journal […]
This article first appeared in Bugnion Journal – To view the Journal in full click here A lot of people have […]
There are now over 3 million .it domain names, making it more vital than ever that disputes be resolved swiftly […]
This article first appeared on WTR Daily, part of World Trademark Review, in (April/2017). For further information, please go to www.worldtrademarkreview.com […]
In Italy, very effective precautionary procedures and remedies are at the disposal of IP owners to ensure a rapid protection […]
This article first appeared in World Trademark Review magazine issue 65, published by The IP Media Group. To view the […]
A global guide for practitioners This article provides trademark practitioners and legal professionals with a simple guide to Italian trademark […]
This article first appeared in World Trademark Review magazine issue 64, published by The IP Media Group. To view the […]
This article first appeared on WTR Daily, part of World Trademark Review, in (December/2016). For further information, please go to www.worldtrademarkreview.com […]
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. The first IP tool that may […]
This article first appeared in World Trademark Review magazine issue 63, published by The IP Media Group. To view the […]
The UK referendum result means that London is unlikely to play host to a UPC central division court. Cristina Biggi […]
The film ‘JOY’, produced by 20th Century Fox, came out in Italian cinemas in 2015. It tells the story of […]
There has been a lot of talk about the antithetical women’s swimsuits this summer. The decision of some French mayors […]
This article first appeared in World Trademark Review issue 62, published by Globe Business Media Group – IP Division’. To view the issue in […]
The outcome of the British referendum, which confirms the wish of Great Britain to break away from the European Union, […]
While it is relatively easy to obtain a registration for a non-traditional trademark in Italy, the examination of validity is […]
This article first appeared on WTR Daily, part of World Trademark Review, in (May/2016). For further information, please go to www.worldtrademarkreview.com […]
The administrative opposition procedure for national trademark applications (introduced in 2011) provides two grounds for opposition. This article first appeared […]
With trademark registrations valid for 10 years and many existing marks on the register, it can be challenging to find […]
This article first appeared in World Intellectual Property Review, published by Newton Media Ltd. There is an ancient Buddhist saying […]
Presented in China, April 2016. © BUGNION S.p.A. – March 2016
Protection for geographical indications and designations of origin is highly effective in Italy, especially when it comes to collective trademarks […]
This article first appeared in Chemical Practice Chronicles, Triannual Newsletter of the AIPLA Chemical Practice Committee’. To view the issue […]
There are a number of measures that rights holders should take in order to establish evidence of use for a […]
According to Italian law, licensing agreements may be revised to meet any of the parties’ special requirements and consequently trademarks […]
This article first appeared on WTR Daily, part of World Trademark Review, in (October/2015). For further information, please go to www.worldtrademarkreview.com […]
In Italy, there is still much debate as to the nature, scope and validity of coexistence agreements This article first […]
This article first appeared on WTR Daily, part of World Trademark Review, in (July/2015). For further information, please go to www.worldtrademarkreview.com. In Gambling Commission v Office for […]
Marketing efforts around Expo 2015 in Milan highlight both the opportunities and risks that online activities present This article first […]
This article first appeared on WTR Daily, part of World Trademark Review, in (April/2015) In Louis Vuitton Malletier v Office […]
Expo 15, the largest event focused on food and nutrition, is to be held in Milan – making it critical […]
n° 1 March 2015 Published in Milan (It.) by Bugnion S.p.A
The Italian legal system grants strong protection to publicity and image rights, and exceptions to such rights must be strictly […]
This article first appeared on WTR Daily, part of World Trademark Review, in (February/2015). For further information, please go to www.worldtrademarkreview.com […]
Published article on International IP Legal Updates – ABA Section of Intellectual Property Law – International Action Group In re T-480/12 […]
Multiple avenues are available to rights holders to protect their brands online This article first appeared in World Trademark Review […]
The fast-fashion model allows products to be launched on the market in less than one month. Italy’s design protection system […]
This article first appeared on WTR Daily, part of World Trademark Review, in (November/2014) In Novartis AG v Office for Harmonisation in the Internal Market (OHIM) (Case T-444/12, October 16 2014), the General Court (Fifth Chamber) has ruled on the likelihood of confusion between two marks by considering active […]
This article first appeared on WTR Daily, part of World Trademark Review, in (November/2014). For further information, please go to […]
This article first appeared in Intellectual Property Focus Europe 2014 published by Managing Intellectual Property Patent law is territorial in […]
Italy has two legislative tools which can serve as a useful alternative to civil protection in certain cases: criminal prosecution […]
This article first appeared on WTR Daily, part of World Trademark Review, in (September/2014). For further information, please go to www.worldtrademarkreview.com […]
GENERAL COURT FINDS MINIMUM STANDARDS FOR GENUINE USE OF A TRADEMARK: Published article on LANDSLIDE – A publication of the […]
This article first appeared on WTR Daily, part of World Trademark Review, in (June/2014). For further information, please go to […]
Opposition proceedings in Italy are limited in order to exclude protection of extremely well-known trademarks beyond the concept of likelihood […]
This article first appeared on WTR Daily, part of World Trademark Review, in (April/2014). For further information, please go to […]
Considering the differences in the various phases of assessing comparative advertising can provide advertisers with a useful tool to ensure […]
This Article appeared on ABA – American Bar Association, in April 2014. For Further information please go to http://www.americanbar.org/aba.html In […]
A UIBM Opposition Division decision advocates greater caution in protecting direct consumers of pharmaceutical products. However, future rulings may well […]
Published article in WTR Daily (12 December 2013) With decision n. 26498/2013, issued on November 27, 2013, the Italian Supreme […]
Creating new images and periodically modifying marks is arguably the best way to focus consumer attention This article first appeared […]
Analysis of recent cases illustrate the effectiveness of the Italian system in the protection of designs, both registered and unregistered […]
Donatella Prandin and Simone Verducci Galletti of Bugnion look back on two years of a new opposition system, and identify […]
Non-traditional marks are afforded protection in Italy, but there are challenges to registration This article first appeared in World Trademark […]
Published article in WTR Daily (25 October 2013) In Budweiser Budvar v Anheuser-Busch LLC, the Supreme Court has put an […]
This article first appeared in World Trademark Review magazine issue 43, published by The IP Media Group. To view the […]
A QUICK VIEW ON THE TRENDS Two years ago, in May 2011, the Italian Patent and Trademark Office (IPTO) launched […]
In Phonebook of the World v Office for Harmonisation in the Internal Market (OHIM) (Case T-589/1 1, November 20 2012), […]
The system of IP protection in Italy is rigorous and effective – but rights holders need to adopt the correct […]
This article first appeared on WTR Daily, part of World Trademark Review, in March 2013. For further information, please go […]
The Italian Patent and Trademark Office is making great strides in its aim to make its offerings more efficient This […]
This article first appeared on WTR Daily, part of World Trademark Review, in May 2013. For further information, please go […]
Trademark, patent and legal specialists at Bugnion run through the process for taking infringement action in Italy Published on THE PATENT LAWYER MAGAZINE […]
Image rights in Italy have been afforded different levels of protection in different industries Published article on WTR (October/November 2012) […]
Published article in Managing Intellectual Property (September 2012)
Not all Italian courts take the same approach towards the lookalike phenomenon or trade dress in general Published article on […]
Article first appeared on WTR Daily, part of World Trademark Review, in September 2012. For further information, please go to […]
Published article in WTR Daily (26 July 2012) In Guccio Gucci SpA v Office for Harmonisation in the Internal Market (OHIM) (Case […]
A Partial Look at the Relationship between National Trademarks and Community Trademarks in the European Union Published article on LANDSLIDE […]
In creating a domain name strategy, brand owners need to ensure they are taking a national and international perspective Published […]
The tools being implemented by Italian Customs are having a significant impact, both in fighting piracy and in Published article […]
An analysis of three emblematic IPR-Traditional Knowledge disputes Prize winner article Premio di Studio Les Italia 2011, abstract published on […]
Published article on WTR (n.35 February-March 2012) The special protection of reputed trademarks (also refered to as well-known marks, but […]
While a true comparison of product performance is the cornerstone of legal protection, it is only the starting point in […]
While court rulings on pharmaceutical marks have been scarce over the past few years, case law does confirm such marks […]
Published article on WTR (n.32 August – September 2011) Introduction According to the law on traditional trademarks, words, logos and […]
Italy provides the ideal forum for the protection of IP rights in the European Union, with judges’ expertise, the predictability […]
Trademark opposition proceedings are set to start next July 1st subject to publication of the ministerial decree and the related […]
Article on World Trademark Review Daily (May 2011) In Lancôme parfums et beauté & Cie v Office for Harmonisation in […]
Since 2005, when was created an Industrial Property Code which consolidates all the laws concerning this matter, a great effort […]
Published article on World Trademark Review (n.30 April/May, 2011) The Italian Patent and Trademark Office (UIBM) can hardly count itself […]
Published article on World Trademark Review (n.28 December/January 2011) In Italy, the Civil Code and the Industrial Property Code ensure […]
Article on World Trademark Review Daily (December 2010) In Vidieffe Srl v Office for Harmonisation in the Internal market (OHIM) […]
Published article on World Trademark Review (n.27 October/November, 2010) The relationship between image protection and trademarks is defined by the […]
Article on World Trademark Review Daily (October 2010) In Villa Almè Azienda vitivinicola di Vizzotto Giuseppe v Office for Harmonisation […]
Published article on World Trademark Review (n.26 August-September 2010) Shapes in Italy can be protected using the following measures: • […]
Article on World Trademark Review Daily (July 2010) In Valigeria Roncato SpA v Office for Harmonisation in the Internal Market […]
Published article on World Trademark Review (n.25 June/July 2010) A number of issues are raised by the registration of ‘.it’ […]
Published article on World Trademark Review (n.24 April/May 2010) A recent report has revealed that the market for counterfeit products […]
Article on World Trademark Review Daily (April 2010) In Cabel Hall Citrus Ltd v Office for Harmonization in the Internal […]
Published article on World Trademark Review (n.23 February – March 2010) Italian legislation contains no proper definition of what constitutes […]
Published article on World Trademark Review (n.22 December/January, 2010) The Italian rule of law about unfair practice in the course […]
Presented at the Bocconi University of Milan, 9 October 2009. © BUGNION S.p.A. – October 2009
Published article on World Trademark Review (n.21 October/November, 2009) Inconsistencies in approach to the test of likelihood of confusion make […]
Published article on World Trademark Review (n.20 August /September 2009) ITALY The conservative approach of the Patent and Trademark Office […]
Published article on World Trademark Review (n.19 June / July 2009) ITALY Italian statutory law provides all the tools necessary […]
Published article on World Trademark Review (n.18 April/May 2009) Italy Trademark prosecution in Italy differs strikingly from most other systems. […]
Published article on World Trademark Review (n.17 February – March 2009) Trademark law is based on the principle of territoriality […]
Published article on World Trademark Review (n.16 November/December 2008) Exclusive rights to the use of a distinctive sign in Italy […]
Published article on World Trademark Review (n.15 September/October 2008) Applicable legislation Image rights are derived from personal rights. Under Italian […]
Published article on World Trademark Review (n.14 July/August 2008) While trade dress is not recognized as such by Italian law, […]
Presented in Milan, 18th June 2008. © BUGNION S.p.A. – June 2008
Presented in Milan, 18th June 2008. © BUGNION S.p.A. – June 2008
Published article on World Trademark Review (n.13 May – June 2008) There are no specific rules governing pharmaceutical brands in Italy. […]
Presented in Seoul, March 2008. © BUGNION S.p.A. – March 2008
In Re Giampietro Torresan v. OHIM -Klosterbrauerei Weissnohe GmbH & Co. KG the Court of First Instance has found that […]
Presented in Kuala Lumpur for Malaysian Bar. © BUGNION S.p.A. – 2nd October 2007
Presented at the Italian Board of Industrial Property Consultants. © BUGNION S.p.A. – 18th July 2007
Presented at Tokyo, July 2007 © BUGNION S.p.A. – July 2007