Skills

Copyrights, Design, Domain names, Trademarks,

Professional registers

Alumni Association Fordham University School of Law; ALMA Association LL.M.
Member of INTA - International Trademark Association
Member of 'European Union Subcommittee' of the 'Legislation and Regulation Committee'
Trademark Attorney
Member of the Association of Industrial Property Consultants since 2011

Professional experience

In 2006 he was awarded a Master of Laws (LL.M.) in ‘Corporate and Finance’ from the Fordham University School of Law of New York.
In 2004 he attended a course in ‘International Negotiations’ at the Fordham University of New York.
Graduated in law in 2003 from Milan’s Università Cattolica del Sacro Cuore with a dissertation on procedures before the Constitutional Court. Worked in a law firm specializing in intellectual property in Manhattan (NY), representing clients in proceedings before the United States Patent and Trademark Office (USPTO) and in disputes relating to the management of trademarks.
He was hired on an 18-month contract as a university teacher at Fordham University. He has lectured on trademarks in seminars (including those held at the ‘Javits Center’ of NY during an international event and at the Bocconi university in Milan).
Since May 2008 he has headed Bugnion’s Design Law Department. He also provides searches and written opinions and deals with out-of-court disputes for Italian and foreign clients.
He lectures on the ‘Academy e-learning portal’ of EUIPO. He is currently adjunct professor of Communication Law – Marketing Law at the Catholic University of the Sacred Hearth in Milan and, he also teaches the legal module on “Licensing & Brand Extension” at the Politecnico  and  PoliDesign of Milano. He has been a visiting lecturer at Gonzaga University School of Law focusing on Intellectual Property and Artificial Intelligence matters.

 

Associations

European Trademark Attorney
European Design Attorney
Member of ABA - American Bar Association

Languages

English
French

Publications

Consumer perception of trademarks on fast-moving consumer goods: weight of visual impression overcomes high degree of phonetic similarity

With trademark conflicts on the rise, General Court takes more lenient approach to use requirement

Il diritto all’immagine: quando il prodotto siamo noi

Battle of the soles – or the importance of the ‘informed user’ in RCD cases

Image rights: when the product is us

EUIPO: A brand’s life in the hands of an Influencer

Lost in translation? Board of Appeal should have considered Italian and Spanish-speaking public

A closer look at trade dress in the European Union

“TRADE DRESS” IN THE EUROPEAN UNION. Dealing with shapes and appearance

Keeping it fresh: Italy’s new approach to distinctive signs

Board of Appeal rebuked by General Court for ruling of its own motion on earlier mark’s genuine use

GENERAL COURT: ‘APPARATUS FOR REPRODUCTION OF SOUND AND IMAGES’ NOT SUFFICIENTLY PRECISE AND NARROW

PROOF OF ENTITLEMENT NEEDED TO FILE NOTICE OF OPPOSITION

DESIGN DISCLOSURE IN THE FACEBOOK ERA

FACEBOOK AND DISCLOSURE IN EU DESIGN LAW

EUROPEAN UNION AND ITALY IN ALIGNMENT OVER PROTECTION OF WELL-KNOWN MARKS

THE ADDITIONAL THRESHOLD ON DISTINCTIVE CHARACTER

Unione Europea e Italia allineate in materia di protezione dei marchi rinomati

BREXIT: THERESA MAY FA SUL SERIO: “LA GRAN BRETAGNA LASCERA’ L’UE”

GENERAL COURT: OHIM NOT BOUND BY USPTO DECISION

LOUIS VUITTON’S CHEQUERBOARD PATTERN HELD TO BE INVALID

COCA-COLA ABOUT TO MAINTAIN MONOPOLY IN THE EU OVER THE “SPENSERIAN” SCRIPT

OHIM HELD TO HAVE ERRED IN FINDING THAT CLASS 5 GOODS HAD SAME PURPOSE

THE EUROPEAN RESPONSE TO ‘USE IT OR LOSE IT’?

SUPREME COURT RULES IN FAVOUR OF CZECH BREWERY IN BUDWEISER DISPUTE

HOW BEST TO PROTECT CONSUMERS

ECJ: MARKS CONTAINING COMMON WORD ‘SEVEN’ HAVE CERTAIN DEGREE OF SIMILARITY

A QUESTION OF CIRCUMSTANCES

FALSTAFF: THE ‘EVERYBODY WINS’ CUSTOMS POLICY

JUST COLOURS AND SOUNDS, OR ALSO SOURCE IDENTIFIERS?

Court reiterates importance of graphic element in trademarks for clothing

GENUINE USE REQUIREMENT MET DESPITE USE OF ADDITIONAL ELEMENTS

PROTECTING DESIGNS AND THE EXTERIOR APPEARANCE OF PRODUCTS

OPPOSITION DISMISSED DUE TO FAILURE TO PROVE NOTORIETY OF EARLIER MARKS

DOMAIN NAMES AGAINST IT ALL

VISUAL CONTACT WITH MARKS PREDOMINATES FOR EVERYDAY CONSUMER GOODS

NON-TRADITIONAL TRADEMARKS

CONSUMERS’ CHOICE: A BOTTLE OF WINE OR A BOTTLE OF CANNABIS?