Office

Milano
Roma

Awards

  • Who’s Who Legal – 2023
  • WIPR Leaders 2023
  • Leaders League 2023 – Trademark Prosecution
  • IP STAR 2023
  • WTR 1000 – The World’s Leading Trademark Professionals – 2023

Skills

Copyrights, Design, Domain names, Trademarks,

Professional registers

Trademark Attorney
Member of the Association of Industrial Property Consultants since 1996
European Trademark Attorney
European Design Attorney

Professional experience

Graduated in Law with top marks and, after qualifying as a lawyer, specialized in the law and economics of the European Union. After a short period at Legimark in Rome and in the Alicante office of a well-known English firm, he joined Bugnion’s Milan office in 2005. Assists leading Italian and international clients in creating, managing and defending trademark and design portfolios and with the relative enforcement, especially in the customs field.
He is a partner and since 2018 has sat on the Board of Directors at Bugnion. Simone has been nominated one of the Leaders 2018 by WIPR.  He is on the WTR 1000 list of recommended individuals for Italy and was nominated as an IP STAR by Managing IP.

 

Partner at Bugnion.

Associations

Member of INTA - International Trademark Association
Member of ECTA - European Community trademark Association
Member of MARQUES

Languages

English
Spanish

Publications

Victory for Ferrero in Tic Tac shape mark case ITALY Legal

New administrative procedure for invalidation and revocation of trademarks: key points and implications

Azioni amministrative di nullità e decadenza: come funziona

Le nuove azioni amministrative di decadenza e nullità avanti all’UIBM: vantaggi e svantaggi

The New Admininstrative Revocation and Invaliditiy actions in Italy: main features

Everything You Always Wanted to Know About searching a trademark before filing a EUTM application* (*But Were Afraid to Ask).

Next Generation IP

WTR Global Leaders 2021

Challenging times: anti-counterfeiting in the age of covid-19

Inter Miami FC vs. Inter Milan FC. L’incubo della sovraimpressione televisiva.

Implementing EU directives. A country approach to EU authoritative directions

All in the name: 101 ways to avoid having a weak mark

Enforcement in Italy: legal peculiarities and effectiveness of IP protection

Licensing in Italy: how to prove a non-written agreement

NAVIGATING THE IDIOSYNCRASIES OF THE ITALIAN FILING SYSTEM

Navigating the idiosyncrasies of the Italian filing system

ITALY: ANTI-COUNTERFEITING RAID NETS ORGANISED CRIMINALS

WTR YEARBOOK 2017/2018

THE INTERPLAY BETWEEN COMPARATIVE ADVERTISING AND UNFAIR COMPETITION LAW

(NO MORE) LOST IN TRANSLATION

REGISTRATION IS JUST ONE POSSIBILITY

THE BENEFITS OF AN ADJUSTABLE REGIME

A STRONG STANCE ON PROTECTION

A NEW ‘TIME TO MARKET’ APPROACH

SUSTAINABLE ALTERNATIVES TO CIVIL PROTECTION

WHEN COMMERCIAL SPEECH BECOMES UNLAWFUL

THE PROTECTION OF FASHION THROUGH DESIGN LAW

A SUCCESSFUL BEGINNING FOR ITALY’S NEW OPPOSITION SYSTEM

KEEPING WITH TRADITION

ATTENTION TO DETAIL

FILLING THE GAP

FROM THE FOOTBALL STADIUM TO THE OPERA HOUSE

COMMUNITY TRADEMARK

A HIGH REGARD FOR REPUTATION

THE TRUTH IS NOT ENOUGH: CASES OF COMPARATIVE ADVERTISING IN ITALY

PHARMACEUTICAL MARKS IN ITALY: OVERCOMING WEAKNESS

UIBM SLOWLY BUT SURELY IMPROVES REGISTRATION PROCEDURES

STILL A MARGINAL REALITY?

PUBLICITY RIGHTS AND FAMOUS NAMES IN ITALY

POLICING VERY MUCH IN FASHION IN ITALY

ITALIAN LAW PROVIDES BROADER PROTECTION TO WELL-KNOWN AND FAMOUS MARKS

ENFORCEMENT OF TRADEMARK RIGHTS

TRADEMARK PROSECUTION

UNTITLED RIGHTS

THE ITALIAN APPROACH TO PUBLICITY AND IMAGE RIGHTS

A VIEW OF THE CTM SYSTEM